Syllabus | Entrepreneurship for Common University Entrance Test CUET (UG) – 2022
ENTREPRENEURSHIP 311 | Syllabus for Class 12
Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted
Unit 1: Entrepreneurial Opportunity
- Sensing Entrepreneurial Opportunities
- Environment Scanning
- Problem Identification
- Idea Fields
- Spotting Trends
- Creativity and Innovation
- Selecting the Right Opportunity
Unit 2: Entrepreneurial Planning
- Forms of business organization- Sole Proprietorship, Partnership, Company
- Business Plan: Concept, format.
- Components: Organizational Plan; Operational plan; Production plan; Financial plan; Marketing plan;
- Human Resource planning
Unit 3: Enterprise Marketing
- Marketing and Sales Strategy
- Branding, Logo, Tagline
- Promotion Strategy
Unit 4: Enterprise Growth Strategies
- Franchising: Concept, types, advantages, limitations.
- Mergers and Acquisition: Concept, reasons, types
Unit 5: Business Arithmetic
- Computation of Working Capital
- Inventory Control and EOQ
- Return on Investment (ROI) and Return on Equity (ROE)
Unit 6: Resource Mobilization
- Capital Market: Primary
- Angel Investor: Features
- Venture Capital: Features, funding